For Roofers
They Called You Because Their Roof Is Leaking. Did You Answer?
Roofing enquiries are urgent. The roofer who responds first gets the job. TomCRM makes sure you never miss another call.
The Problem
Sound familiar?
Someone’s got water coming through their ceiling. They Google “roofer near me” and call the first three results. You’re up a ladder. You miss the call. They book someone else.
You’ve done hundreds of jobs but you’ve only got 12 Google reviews. The roofer down the road has 80 and he’s getting all the calls.
Big jobs like full reroofs need follow-up. You quoted someone six weeks ago and forgot to chase it. That was a £6,000 job.
How TomCRM Solves This
Everything you need, running automatically
Missed call text-back
Within seconds of a missed call, the customer gets a text: “Sorry I couldn’t pick up. I’m on a roof right now. I’ll call you back within the hour, or you can book a time here.” That customer doesn’t call the next roofer on the list.
Review machine
After every job, an automated message asks for a Google review. Over 6 months, you go from 12 reviews to 60+. That changes your entire Google ranking.
Quote follow-up
Big quotes get automatic nudges at 3 days, 1 week, and 2 weeks. You don’t have to remember.
Emergency vs planned work pipeline
Two separate tracks in your system: urgent repairs (fast response, same-day booking) and planned projects (nurture sequence, quote follow-up). Both handled automatically.
WhatsApp for quick updates
Send clients progress photos, completion confirmations, and invoice links through WhatsApp. All tracked in one place.
The Numbers
It pays for itself from the first missed call it catches
TomCRM costs from £99/month. Missing just two emergency calls per month costs you £400 to £1,600 in lost revenue.
Find out where you're losing jobs
Take our free Roofer Assessment. 10 questions, 2 minutes, instant report showing exactly where your leads are slipping away.
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